Who we are
Not the biggestin Dubai —and not trying to be.
A small Dubai holiday-home company. We furnish apartments, license them, run them properly, and answer the phone ourselves.
We’re not the biggest company in Dubai, and we’re not trying to be. The reason your apartment does well with us is that there aren’t hundreds of them. I know every home we run, I know the people who clean and fix them, and when something goes wrong at midnight it’s my phone that rings. If you’d rather be a unit number at a larger firm, that’s a fair choice — just not the one we’re offering.
Founder Name
Founder, A S I S HOLIDAY HOMES RENTAL L.L.C · demo placeholder
What’s included
Everything, and all of it ours
No subcontractors, no handing you off. The people who clean, fix, furnish and host your apartment are our own team — which is why we can answer for it.
01
Furnishing & stylingIn-house
From bare handover to a home that photographs beautifully and books itself.
02
DET licence & compliance
We file your holiday-home permit, renew it, and register guests. You never touch it.
03
Photography & listing
Proper photos, written properly, on every platform worth being on.
04
Pricing that moves
Rates tuned to real demand — January is not July, and your calendar shouldn’t pretend it is.
05
Guests, around the clockIn-house
Vetting, check-in, and the 2am phone call. That one’s ours now.
06
Housekeeping & linenIn-house
Hotel-standard turnover between every stay, checked before the next guest walks in.
07
MaintenanceIn-house
Our own team, so a broken tap is a phone call — not a quote and a three-day wait.
08
Every channel
Airbnb, Booking.com, Expedia and direct — one calendar, no double bookings.
09
Paid monthly
A clear statement every month showing exactly what came in and what went out.
Proof, not promises
What this looks like in real life
One apartment, two years, real figures. Then what the people who actually deal with us have to say.
Client case study · 2BR, Dubai Marina
Bought it. We furnished it and ran it. Two years later.
An investor bought a two-bed in Dubai Marina. We furnished it, licensed it and managed it on short-let for two years — while the market did what the market does. Here’s exactly what happened.
- Purchase price
- AED 1,460,000
- Furnished & styled by ASIS
- AED 45,000
- Net rental income, 2 years
- AED 336,814
- Sold after two years
- AED 1,850,000
~50%
More than a long lease
Around AED 168,000 a year, net — against roughly AED 110–115,000 from a long-term tenant.
~45%
Total return, two years
Roughly AED 682,000 gained on about AED 1.5M in — rental income plus the market’s own appreciation.
Real figures from a real client, shared with permission and kept anonymous. Net means after our fee and every running cost. ASIS furnished and managed this home — the purchase and sale were the owner’s own, and the price movement was the market’s, not ours.
I talked to a lot of management companies, and they all overpromised on their estimates. ASIS cleared all my doubts before I started with them. They delivered what they estimated, and the payouts arrive on time. Happy to recommend them.
I was skeptical about how my apartment would be maintained, and whether payments would arrive on time. I have to say, I haven’t worried about my apartment once since I handed it over. They have been excellent. I would recommend them for sure.
And what their guests say
Because how your home is run is what an owner is really buying.
A S I S HOLIDAY HOMES RENTAL L.L.C — DET-licensed holiday home operator, licence 1511756.
The fee
14.5% + VAT
Of what your apartment earns — roughly 15.2% all-in. Nothing until it’s live and booking. You’ll find it on this page because you’d have asked anyway.
| ASIS | A typical large operator | |
|---|---|---|
| Management fee | 14.5% + VAT (~15.2% all-in) | Around 16–25% |
| Minimum term & notice | 30 days. No lock-in. | 45–90 days, or a 12-month tie-in |
| Setup / onboarding fee | None | Often AED 2,000–3,000 |
| Who you actually deal with | The founder, directly | An account manager, or a queue |
| Cleaning & maintenance | Our own team | Subcontracted |
| Furnishing & styling | We do it ourselves | Often a third party, or not offered |
| DET licensing | Handled end to end | Usually handled |
| How many homes they run | A small, deliberate portfolio | Hundreds |
| What that means for yours | We know it by name | It’s a unit number |
Swipe the table to compare →
We haven’t named anyone. The right-hand column is the going rate across large Dubai operators — check it against whoever else you’re speaking to, and compare fees the same way (some quote VAT included, some don’t).
Empty apartment?
That’s our favourite kind.
Bare walls and a handover key aren’t a problem — they’re a blank page. We furnish and style it ourselves, then license it, photograph it, list it and run it. You don’t source a sofa or speak to a single supplier.
- Furnished and styled to photograph well and book well — not to fill space
- We tell you what it’ll cost before anything is ordered
- DET permit, photos and listings handled straight after
- The whole thing, one team, one point of contact

